趨勢驅動創新-TrendWatching亞太趨勢策略分析師 Acacia Leroy

acacia-leroy

文 / 鄧文華

 

從Insight到Innovation

時代變動快、新技術發展快,連帶消費者喜新厭舊的速度也快,企業看的商機、想的點子,才做一半,風向就變了。到底怎麼樣才能稍微領先吃到甜頭,又不致於跑得太早只能坐等時機成熟?

TrendWatching亞太趨勢策略分析師Acacia Leroy表示,企業在發展創新時,由於較難站在全球消費市場的制高點上來關照全局,比較常出現以下兩種狀況:

  1. 自認不錯的點子,放到國際市場上,顯得特色不強。

  2. 有些產品即便特色夠,在商業價值方面卻搆不上規模。

TrendWatching的專長,正是派遣市場探子「cool hunters」在全球尋找剛冒出芽的消費商機線索,配合總部分析研判,提供企業中短期可執行創新的素材。舉例來說,近來虛擬實境議題火熱,他們除了看見AR/VR裝置外,更留意到像ABBA這樣的資深流行樂團,著手與直播業者合作,打算要開虛擬演唱會,不用四處奔波,照樣全球開唱。亦即虛擬實境商機不是只有硬體大廠玩得起,只要懂得應用,同樣可以找出適合自己的創新獲利之道。

這回來台與方略管理顧問合開工作坊,TrendWatching提供如何觀察到分析消費行為的方法論,而方略接棒引導將這些洞察轉化為有效率的商業模式。

面對消費者各式各樣的偏好,產業風潮一下往東一下往西,令人眼花撩亂抓不準方向,Acacia以TrendWatching的方法論核心提出觀點,她說:「請將眼光從消費者身上移開,轉向關注流行事物背後的商業本質。」

>想了解更多Acacia談2017全球消費大趨勢,點我報名[龍吟2017需求趨勢與商機論壇]

>想了解更多Acacia談趨勢觀察創新法,點我報名「工作坊」

 


Acacia Leroy

TrendWatching亞太趨勢策略分析師

Asia Pacific Trend Strategist for TrendWatching, responsible for trend thinking and content in the region. Based in Singapore, she conducts lively trend keynotes and workshops, as well as cultivating the TrendWatching Insight Network (TW:IN) across the region.
Acacia graduated from the National University of Singapore with an honours degree in Business, specialising in Marketing. Her Trend Bulletins have been featured in various publications such as CampaignAsia, ABS-CBNnews, and mUmBRELLA.

 

TrendWatching

Powered by a network of 3,000+ trend spotters globally and an in-house team of expert trend analysts on five continents, TrendWatching has been delivering unrivalled, cross-industry insight into the key shifts in consumer behavior since 2002. Through our free Monthly Trend Briefings, Premium Service, TW:LIVE event series or recently published book – Trend-Driven Innovation, we help future-focused professionals build brands that matter; products, services and campaigns that resonate with the consumer. Over 96% of Interbrand’s top 100 most valuable global brands rely on TrendWatching to uncover profitable innovation opportunities in their work.
TrendWatching網站連結:http://trendwatching.com

 


演講與座談/工作坊

10:55-11:35  趨勢演講3 2017全球消費大趨勢

11:35-12:05  趨勢座談:從需求缺口掌握商機

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2017.1.21(六)設計一門好生意:如何成為趨勢觀察者與商業設計師

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